Is your content like the “snooze” button, putting your audience back to sleep?
Or is it like a rock concert? Waking them up, nearly making their ears bleed, with no chance of being ignored.
Hmm, which camp are you closer to?
Are you currently a “snoozer” or a “rocker” with your content marketing?
This brings us to a conversation I recently had that demonstrates how you can end up as a “snoozer”…
I was talking to a client that was looking to invest in content marketing.
But the problem was everything he knew about content marketing, and wanted us to do for them, was destined to disappoint him (and bore his audience).
I had to cut him off and (more…)